“Separately, Wunderman Thompson and VMLY&R are two of WPP’s strongest and best-performing agencies. Together, they will deliver an even wider, fully integrated suite of capabilities to our clients in every market. Marketers today expect seamless links between their brand advertising and technology solutions and platforms,” said WPP CEO Mark Read. “VML provides an immediate solution to this business imperative.”
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VMLY&R’s Walter Geer shares his take on the industry’s progress over the past several decades, and the importance of technology, brand authenticity, patient access and much more.
Award-winning creative Natxo Diaz reviews health’s debut performance on the main stage at Cannes – and sees a sector oozing confidence.
Among the winners, VMLY&R Takes Pharma Grand Prix, Area 23 Wins Healthcare Agency of the Year