The pharma-first partnership gives CMI clients automated and efficient paths to navigate the complexities of audience engagement and regulatory compliance while turning static videos into interactive, immersive stories to engage both consumer and HCP audiences.
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“Engaging patients and physicians in health decisions starts with data that helps you understand their personal health experiences and needs,” said Pat Thistlethwaite, chief experience officer at HH&Y.
From podcasts to traditional TV, a diversified media strategy boosts impact and reach in today’s marketing landscape.