To successfully influence prescribing among HCPs, we need a better understanding of what lies at the center.
Tag Archive for: patient adherence
Forty percent of patients who filled a prescription for Novo Nordisk’s Wegovy to treat obesity in 2021 or 2022 were still taking it a year later, more than three times the rate of adherence with older medicines, according to an analysis of medical records and insurance claims data.
The Ffrst-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days. The new offering leverages Swoop’s best-in-class machine learning and artificial intelligence.
The pharma industry is facing an opportunity to overcome rare and orphan disease patient resistance and build long-term relationships through support programs specifically designed to best serve these populations and improve patient outcomes.
Brixadi’s extended-release feature distinguishes it from existing treatment options that typically require daily dosing. The drug also stands to improve patient adherence to treatment plans by eliminating the need for frequent administration, a common stumbling block.