The partnership offers solution to streamline engagement between pharmaceutical companies and KOLs to help increase the value of the clinical collaborations and conversations.
Tag Archive for: healthcare marketing
Degenhart will be the agency lead on multiple brands, driving the company’s strategic vision and integrating with other AbelsonTaylor Group teams to deliver measurable business success for clients, the core tenet of AT Group’s “Return on Imagination” philosophy. She reports to Lynnette Hunter, executive vice president, director of client services.
The initiative spotlights the resilience of around two million Americans with moderate to severe plaque psoriasis, aiming to amplify their voices, underscoring the strength of their inner vibe, the “it” factor that makes someone uniquely them. The campaign signifies a shift in dialogue from the challenges associated with the condition to empowering individuals to confidently navigate their plaque psoriasis in partnership with their dermatologists.
At this year’s SXSW, amid the whirlwind of tech and culture, a clear yearning pulsed through its presentations and panels: a quest for authenticity, humanity, and a raw, unfiltered sense of realness. This wasn’t just a fleeting theme, but the core of what people are seeking today — in life, in technology, and yes, with brands. The following are a few key observations as a brand and design leader from the floor.
Market access emerged as a crucial commercial function at pharmaceutical manufacturers a little over 20 years ago, followed closely by the creation of specialized market access agencies. With so much changing over the last two decades, the time is right to take a fresh look at how market access agencies support manufacturers today to ensure that expectations are aligned and that unrealized potential doesn’t negatively impact brands.
Artificial intelligence (AI) surely stands at the forefront of one of the most transformative periods in the pharmaceutical industry. Its rapid drug discovery capabilities and potential for personalized patient care mark AI as a revolutionary influence in reshaping the pharmaceutical industry. Central to this transformation is natural language processing (NLP).
Med Ad News has announced the finalists for the 35th Annual Manny Awards, which recognize and celebrate the best in pharmaceutical and healthcare advertising, and has named its 2024 Industry Person of the Year. The Manny Awards gala takes place on April 25, 2024 at Pier Sixty, Chelsea Piers in New York City.
Engineered to empower providers in enhancing the quality of care and ultimately elevating patient outcomes, Spark leverages advanced patented technology, clinical data, and AI-triggers to seamlessly deliver clinically relevant communications within existing clinical workflows, in real-time.
The Empower system is the first of its kind, award-winning operating system, built specifically for the health marketplace, and designed to unlock the power of data-driven media strategy and seamless execution within a transparent and collaborative interface.
The agency has elevated employees to senior art directors and senior medical strategists.