This year, CMI Media Group, a WPP company, and Compas showed an ability to predict and stay ahead of industry trends, according to agency leaders. As the company expanded globally, executives say it also doubled down on AI innovation and omnichannel (which they dubbed “omnidynamic”) strategy.
Tag Archive for: healthcare marketing
Following 10 years of leadership in the market access and reimbursement marketing space, Navisync, an NPG Health company, is proud to unveil new branding—including a new logo and new agency cornerstones.
The commercial is part of a joint initiative of the National Hockey League and National Hockey League Players’ Association in support of Hockey Fights Cancer.
With a distinguished and award-winning career at companies such as Ogilvy Health and McCann Health, Basque brings creative support, refined technique, and 25 years of expertise to The Bloc, further strengthening its commitment to health communication excellence.
Three core trends emerge as pivotal forces driving the healthcare sector forward: strategic responses to economic uncertainty, the accelerated growth in AI investments, and the groundbreaking advancements in next-generation medications. Together, these trends do not merely represent shifts within the health sector; they signal a critical tipping point, one that demands adaptability, foresight, and an unwavering focus on innovation to navigate the future of health care.
“Compliancy Group is the first of a cadre of HIPAA compliance resources vetted by the CHC to assist agencies working with healthcare covered entities to navigate the nuances of HIPAA, federal breach notification requirements, and evolving state privacy laws,” said Jim Potter, CHC executive director.
Med Ad News sat down with Ankit Vahia, Ph.D., who recently joined ConcentricLife as chief strategy officer, to talk about the agency’s strategy behind delivering experiences versus having a transactional relationship with clients and brands.
The announcement comes following the October 2023 acquisition of Healthware Group, an agency and innovation consultancy headquartered in Salerno, Italy. The new affiliate will operate from multiple offices across Italy, Finland, the United Kingdom and the United States, focused on innovation, transformation and client delight.
Created in partnership with individuals living with HS and their dermatologists, this new campaign features stories of those living with HS, informational videos, and interactive tools and resources for those seeking management options, daily care, and information about HS.
“What has struck me the most is the pace of change. It is so much faster than when I started, says Italia Marr, director, media strategy at Greater Than One. “Thanks to advanced technology, marketers must keep up more than ever. It feels like every day, every quarter, every year, there’s new technology that enables novel marketing solutions for our clients.” Marr talks about her latest role at GTO and shares her perspective on healthcare marketing strategy and working in the industry today.