A 15-year media and marketing professional, Prudhomme has extensive healthcare experience that includes planning and executing measurably successful media strategies promoting prescription and over-the-counter brands for companies including Pfizer Consumer Health, Bausch Health, and Valeant Pharmaceuticals.
Tag Archive for: healthcare advertising
Hesdon has more than 15 years of experience helping clients and partners implement effective digital media strategies leveraging search engine marketing, social media, display and mobile marketing, and data analytics. His health and wellness experience covers a wide range of brands for clients including Gilead, Radius and Pfizer Consumer Health.
The delay follows a lawsuit filed by the FTC last week seeking to block the proposed merger between the two companies, alleging that the deal would sharply reduce competition in healthcare programmatic advertising “by combining two of the top three providers” in the space.
Javeria Shahab is an industry expert in medical education who is known for her role in building and transforming the medical education and communications practices at both Ashfield and Lockwood into powerhouses.
“Competition in this market is necessary to protect patients from higher health care prices that could be passed on if the cost of marketing health care products increases due to reduced competition. The FTC contends the deal would also reduce innovation in this emerging industry, potentially harming patients by preventing doctors and other health care practitioners from learning about useful pharmaceutical products,” the FTC states.
The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles, the pharmaceutical industry is well-positioned to navigate this change due to its experience in working within strict privacy and regulatory frameworks. This article explores the specific implications of a cookie-less future on HCP targeting, delving into effective strategies, solutions, and best practices to effectively engage with this critical audience segment while prioritizing data privacy.
Diaz will support the Chief Creative Officers across VMLY&R Health’s offices around the world to establish a global standard for health craft.
How creatives can partner with their clients, the pharmaceutical companies, and encourage them to be fearless when it comes to building the inspiration for communicating and advertising.
Creativity is resourcefulness. Creativity is understanding different perspectives and possibilities. It’s touching the outside influences.
A discussion about the buzz around artificial intelligence in the healthcare advertising space and why humans will always have the leg up when it comes to creativity.