Prior to joining AbelsonTaylor Group, Holbrook worked for global brands, advertising agencies, and production and post-production houses as an executive producer, line producer, and senior producer.
Tag Archive for: healthcare advertising
The world’s largest independent health agency cracks the code on authentic integration model for life-sciences clients across the region.
Rising to meet the dynamic demands of the healthcare sector, The Bloc Value Builders, a Bloc Agency, has strategically expanded its footprint in market access by introducing a consultancy division. The Value Builders announced this groundbreaking initiative is further strengthened by the appointment of Carolyn Atchison. She will serve as the senior vice president of market access consulting, boasting more than 20 years of expertise at industry front-runners like Amgen and Acadia Pharmaceuticals.
The Ffrst-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days. The new offering leverages Swoop’s best-in-class machine learning and artificial intelligence.
The new multidisciplinary offering addresses industry need for more inclusive clinical trials and product development.
Fishawack Health welcomes an experienced executive who will foster business development partnerships to meet clients’ commercialization needs.
Whether you’re an oncologist directing cancer care, or a health creative communicating science, the most consequential decisions are always human. Tech brainpower can inform our choices, but it takes empathy and real-world understanding to figure out what works best. And the question of how health can maximize AI continues to stoke debate.
Syneos Health has promoted seasoned talent to lead creative expression and strategy in communications that drive positive health outcomes.
Barker-Evans will build on and expand the company’s 42-year heritage of creative excellence in pharmaceutical and healthcare advertising, which includes driving the firm’s creative vision, developing and retaining top creative talent, and partnering with other AbelsonTaylor Group leaders and teams to deliver measurable business success for clients, the core tenet of the company’s “Return on Imagination” philosophy.
“Modern agencies today need to be consultants first, leaning away from manual work and toward strategic consultative contributions,” explained Chief Technology Officer Oleg Korenfeld. “This is only step one for us. We continue to find opportunities to automate to increase speed in other processes and have our expert teams focus more on strategic council. The new generation of advertising employees – at every level – will have more exciting careers.”