Launched this past Monday, Neon, an IPG Health company, and Artists for Action unveiled a new campaign called ‘Not So Lucky’ to draw attention to the epidemic of gun violence in America’s schools. Simply put, the campaign’s target audience is “everyone who lives in the United States and cares about the safety of our kids in our schools,” Jesse Kates, managing director/creative lead at Neon, an IPG Health company, told Med Ad News.