Tag Archive for: EVERSANA INTOUCH

EVERSANA INTOUCH has announced a new leader for the medical communications function of the agency. Industry veteran Mary Manna Anderson has joined as the senior VP, managing director, head of medcomm and will oversee both global and U.S. medical communications services as well as future service expansion.

Celebrating its 25th anniversary, EVERSANA INTOUCH has been a fearless leader in healthcare and pharmaceutical advertising ever since its inception in 1999

In the age of artificial intelligence (AI), the boundaries of communication and information dissemination are expanding exponentially. Key opinion leader (KOL) videos are no exception. The ability to create lifelike avatars to deliver content in a way that’s nearly indistinguishable from human presence is not only here, but it’s here to stay.

The agency speaks with strategists and innovation specialists who have been tracking metaverse developments in health care. Here are their hot takes on Apple’s promising, pricey, and unpredictable foray into the Internet of tomorrow.

Since 1999, Intouch has been making waves in lifesciences marketing, from its origin as a digital agency when those were a rarity, to its development as a global group of affiliates. In late 2021, though, the company saw its biggest change yet, when Intouch Group was acquired by EVERSANA.