Why is Ozempic promoting the story behind its jingle? Is this brand vanity taking to ridiculous extremes? Quite the opposite, this is modern brand marketing excellence, and it’s a lesson that more in the pharmaceutical industry can learn from.
Tag Archive for: digital media
In the ever-changing world of digital marketing, staying ahead of the curve is critical for healthcare brands looking to effectively reach Patient X. With the impending demise of third-party cookies, marketers must adapt their strategies to continue connecting with prospective patients in a relevant and impactful manner.
Hesdon has more than 15 years of experience helping clients and partners implement effective digital media strategies leveraging search engine marketing, social media, display and mobile marketing, and data analytics. His health and wellness experience covers a wide range of brands for clients including Gilead, Radius and Pfizer Consumer Health.