The Alphabet company will maintain the use of third-party cookies for those who do not disable them, marking a significant shift from Google’s previous strategy, but still aimed at the end goal of improving user privacy while preserving advertising effectiveness.
Tag Archive for: consumer privacy
As social media platforms begin to offer ad-free subscriptions, the impact extends to the pharma and lifesciences industry.
This article explores several emerging identity standards and what’s needed for the successful planning, activation, and measurement of advertising campaigns in the near future.