Tag Archive for: branding

Perspectives from current and former interns at healthcare marketing and communications agencies.

TEDAVI seamlessly integrates with brand strategy, omnichannel and other marketing functions to rapidly increase content creation for common brand assets, including websites, emails, and media assets.

The new branding brings all the agency brands under one cohesive identity with the shared purpose of transforming science into value to make a positive impact on patient lives.

Following 10 years of leadership in the market access and reimbursement marketing space, Navisync, an NPG Health company, is proud to unveil new branding—including a new logo and new agency cornerstones.

The announcement comes following the October 2023 acquisition of Healthware Group, an agency and innovation consultancy headquartered in Salerno, Italy. The new affiliate will operate from multiple offices across Italy, Finland, the United Kingdom and the United States, focused on innovation, transformation and client delight.

Brannon Cashion, president of specialty services at Fingerpaint Group, shares with Med Ad News how intentional integration and collaboration are key factors in building a successful organization, along with the role that market access and medical communications play.

Global President of Fingerpaint Group Bill McEllen speaks with Med Ad News about how the agency’s entrepreneurial spirit and its passionate people foster a culture that inspires creativity, and more.

2023 was a year of many ups and downs. Pharmaceutical advertising is now the number two advertising category in the United States, but with that, the need for brands to stand out has never been greater.

Syneos Health has promoted seasoned talent to lead creative expression and strategy in communications that drive positive health outcomes.

Burnham will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers.