AI, and especially generative AI (GenAI), is growing at warp speed. It’s a part of everything we do, including the annual brand planning process. Yet is it being embraced as quickly as it should be? Probably not.
Tag Archive for: brand marketing
The global creative production and channel activation partner to brands worldwide announces the enhancement of its Medical, Legal Review (MLR) Center of Excellence, reinforcing its commitment to delivering innovative marketing content solutions for health and life sciences brands.
Why is Ozempic promoting the story behind its jingle? Is this brand vanity taking to ridiculous extremes? Quite the opposite, this is modern brand marketing excellence, and it’s a lesson that more in the pharmaceutical industry can learn from.