Right now if your inbox is filled with news, commentary, and proposals about the promise of, ethics surrounding, and/or impact of AI, you’re not alone. The technology is touching every business segment, but just how it can be successfully applied in the most rigorous fields, remains to be seen. Med Ad News recently spoke with Steven Hebert, executive VP, business development at Saatchi & Saatchi Wellness about the latest buzz around generative AI.
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Optimizing product launches has never been more challenging or more vital. The challenges of stiff competition, a shift toward more specialty drugs with smaller patient populations, restricted physician access, and the growing influence of payers, make it essential for launch teams to be as strategic and efficient as possible.
Unlike their Big Pharma cousins, most start-ups just don’t have the same level of launch experience, and they also lack much of the key infrastructure taken for granted in the top ten organizations; and of course launch revenue is critical for a fledgling company.