light bulbs

The power of promise is strong, but what does it take for the next generation of healthcare marketers to survive?

stones

Perspectives from current and former interns at healthcare marketing and communications agencies.

Janet Barker-Evans, AbelsonTaylor

Taking risks, making bets, and failing in our attempts is how we develop better ideas, products, and thinking. In fact, I would argue that failure is the only platform for success.

Jen Cully, Greater Than One

This year Greater Than One (GTO) decided to revamp its internship program. It is a big change from what has been done for so many years and has some unique aspects to it, according to GTO. Agency Senior VP, People and Development shares the new components of the program and its role in helping to develop the healthcare marketing industry’s next wave of talented executives.

FDA

“Today’s approval provides the first epinephrine product for the treatment of anaphylaxis that is not administered by injection. Anaphylaxis is life-threatening and some people, particularly children, may delay or avoid treatment due to fear of injections,” said Kelly Stone, M.D., Ph.D of FDA’s CDER.

tug of war, money

This week, Q2 earnings from Novo Nordisk and Eli Lilly revealed that the competition between the pharma giants’ weight-loss drugs Wegovy and Zepbound is getting closer.