Entering (and lasting in) the field of healthcare and pharma marketing isn’t easy. The risks are much greater, but so is the reward.
Not many pharmaceuticals become cultural touchstones, but Mounjaro may be the exception.
FCB Health New York’s EQL BAND is the world’s first smartwatch band that uses sound smart technology to accurately hear all heartbeats equally regardless of skin tone. MedAdNews spoke with Kathleen Nanda, FCB Health New York’s chief creative officer, about the device’s development and what brands and agencies can do to support health equity.
MedAdNews spoke with Veeva VP of Strategy Ed Park about his company’s new Compass data product suite.
Fueling experiences with patients, caregivers, and HCPs on their health knowledge journey.
As FDA and other regulatory bodies increasingly accept real-world evidence in drug and biologics submissions for approval, the use of AI can help pharma medical affairs teams more effectively deploy real-world data to generate RWE for supporting physicians and proving the value of products.