Frost & Sullivan’s Life Sciences consultants have named seven developmental compounds as the most promising therapeutics to watch in 2015. Puma Biotechnology Inc.’s tyrosine kinase inhibitorneratinib, for extended adjuvant treatment […]
SalesandMarketing Measuring campaign ROI in the age of tapestry marketing By Chris Nelson Ever been to a brand campaign case study presentation at one of those big-name health care marketing […]
SALES›FORCE EFFECTIVENESS Pharma sales forces continue to evolve, trying to meet physicians’ information needs and survive in a healthcare environment radically altered by the Affordable Care Act ; and a […]
AGENDA 2015 The business of marketing pharmaceuticals today would be almost unrecognizable to a visitor from five years ago; the industry’s fate hangs on how industry leaders respond to all […]
In Episode 15 of The Med Ad News Show, Managing Editor Joshua Slatko is joined by Ilyssa Levins and Wayne Pines of the Center for Communications Compliance and Scott Cotherman, […]
New Data Showed Livalo (Pitavastatin) 4 Mg Had Neutral Effects on Fasting Serum Glucose and Hba1c Levels in HIV-Infected Adults With Dyslipidemia Study results presented at ENDO 2013 Annual Meeting […]