Traditional channels remain the dominant form of HCP interaction in 13 major pharmaceutical markets, according to research by Cegedim Strategic Data. The company’s Global Promotion Audits showed varying levels of […]
REGISTER TODAY Wed 22 Apr 2015 – 10:00 AM Eastern Daylight Time (GMT-4)45 minutes session After being stagnant for many years, the melanoma branded market has now become one of the […]
Insights That Drive High-Performing Experiences With patients and physicians more digitally engaged than ever, it is time for pharmaceutical marketers to leverage the data, channels, and insights to enhance communication, […]
This paper will introduce the OPEN approach to commercially driven product development, which can help product development teams design products that achieve their full commercial potential while balancing technical and regulatory concerns.
There are at least 40,000 practicing hospitalists in the United States, and though these physicians are elusive, their ranks are growing By Kristin Scott, Society of Hospital Medicine […]
By Paul Shawah and Brian Longo Four years ago, IBM’s “Watson” supercomputer famously outplayed human competitors on the television game show, Jeopardy. Today, Watson’s power is derived from the cloud […]