In the view of Dale Taylor, CEO of AbelsonTaylor, it seemed for a while that the medical agency business was bifurcating into shops that worked on strategy and created major branding campaigns, and shops that implemented those campaigns in the new media. In the last couple of years, according to Taylor, more of the agency’s 24 clients are reversing that trend. “Clients are recognizing the efficiency of simplifying their agency rosters and bringing the implementation back to their content and creative development partners,” he says. Now, most of the pitches the agency mounts are for a more consolidated book of business and many of their clients have consolidated their digital implementation with AT.
The Access Group is a premier professional services agency specializing in health care communications and strategy consulting for the pharmaceutical, biotechnology, and medical device industries. Dedicated to complete product life cycle management through a network of distinct – yet interconnected – companies, the Access Group creates strategic brand solutions that drive demand across multiple stakeholder channels, its leaders say.
2015 marks the 10th anniversary since the founding of AgencyRx. Executives say this has been a decade of remarkable growth, accomplishment, and evolution.
“We started with 38 people and one client,” comments Michael Schreiber, president of AgencyRx. “Today we are well diversified in terms of clientele and capabilities.”
Schreiber says he has surrounded himself with a well-rounded leadership group, which includes Fred Kinch, managing partner, executive creative director; Matt Goff, associate partner, director of digital marketing; Amanda Hunt, associate partner, director of strategic services; and Molly Berkeley, director of client services. Kinch oversees art, copy, and user experience, as well as the editorial group. Goff heads up a full-service digital department, including digital insights and strategy, development, analytics, and process. Hunt oversees medical and scientific affairs and account planning; and Berkeley joined last year from BBDO.
For the agency named for a number, executives say this last year has been a flurry of exciting new numbers, including the number of new employees, the number of new product launches, and the number of creative awards. And with a growth number that exceeded expectations in every way, the agency now finds itself on the verge of crossing a major threshold.
“Every growing agency has its eyes on that $50 million mark,” says Renée Mellas, who returned to Area 23 in 2014 to lead the agency alongside Tim Hawkey. “And I’d hate to jinx ourselves by saying this out loud, we honestly think we’ll be crossing that threshold this year.”
2014 was a year of big change at Biolumina, executives say. Highlights of the past year include important new business wins, new senior leadership, a new San Francisco office, and a fresh take on the agency’s vision and values.
For Brandkarma, 2014 was a rewarding year that brought on new clients and allowed the agency to work in new and familiar categories, executives say.