imre: 2024

imre

210 W Pennsylvania Ave, 7th Floor, Baltimore, MD 21204

410-821-8220 • [email protected] • imre.com

 

Quick facts

Accounts

• Account wins: 7
• Active business clients: 23
  

Brands by 2023 sales

• Brand-product accounts held: 50

Services mix

• Social: 46%
• Brand/promotional: 25%
• PR and earned: 10%
• Website/digital: 7%
• Data, analytics, and reporting: 6%
• Paid media management: 3%
• Omnichannel (experience design): 3%

Client roster

• Alkerme
• American Society of Radiologic Technologists
• Amgen
• AstraZeneca
• Aveo Pharmaceuticals
• Bausch Health Companies
• Currax
• EMD Serono
• Michael J Fox Foundation
• Pfizer
• Sage Therapeutics
• Sarepta
• Verastem
• Viatris
• Wilmer Eye Institute
• Zoetis

Imre works with many of the world’s leading and high-growth brands, leaders of the agency say, using an integrated suite of marketing communications services that include brand strategy, creative, digital, social, omnichannel marketing, modern earned, production, and media, data, and analytics.   

“The firm continues to focus on disrupting the conventions of lifesciences marketing, fueled by the fresh perspective shared by its culturally connected creators across the agency’s consumer marketing team,” according to executives. “This intentional approach continues to lead to more fully integrated AOR assignments, and is transforming the agency into a talent magnet.”

Recent accomplishments

Last year saw the engagement and appointment of new leaders to imre’s executive leadership team. In June, imre appointed Patrick Burke as chief financial officer and Lorraine Hirsh as chief people officer. In October, imre welcomed Scott Tucker as its first-ever chief client officer. In January 2024, the firm welcomed Aleisia Gibson Wright as its new chief growth officer.

Additionally, the agency grew its broader senior leadership team with a stable of new talent, including Machelle Henks, executive VP of strategy; Jennifer Richman, executive VP, client operations; Maryann Kuzel, executive VP, data and analytics; Shannon Moylan, senior VP of public relations; and Mark Stabile, senior VP of client experience. “These accomplished leaders work in harmony to further the agency mission to grow and maintain business remits with client partners as well as seeking out and winning new opportunities as agency of record with assignments to new companies and brands,” executives say.

According to agency leaders, imre has seen a “host” of new business wins in the past year “among some of the most well-respected companies in life sciences today.”

Among its awards, the agency has been named Best Independent Healthcare Agency of the Year and Best Midsize Agency of the Year by multiple trade publications over the last five years, the leadership team says. Imre’s work and people have been recognized with more than a dozen awards including MM+M Silver Midsize Agency of the Year; PM360 Pharma Choice Gold Winner – Social Media; PM360 Pharma Choice Silver Winner – Video; and PM360 ELITE 100 Sales Guru.

Structure and services

Collaborating with some of the world’s most esteemed brands, we aim to tackle humanity’s greatest health challenges,” agency leaders declare. “To serve this mission, we’ve created a full-service agency offering — rooted in therapeutic and subject matter expertise. As a fully integrated agency who has positively won more AOR assignments than ever before, imre delivers an integrated suite of services to clients across brand strategy, creative, earned media, experiential, digital, social media, media planning/buying, and medical strategy — all  fueled by robust data management solutions and brand impact measurement frameworks.”

Managers say imre is an LGBTQ-founded company backed by partners at RLH Equity. “imre aligns to the causes and interests of our employee resource groups [ERGs] specific to Black, Indigenous, People of Color [BIPOC], LGBTQIA+, and women in the workplace.”

According to leaders, imre celebrates its differences and supports its colleagues through its ERGs to shape a better, more unified culture.

For client businesses, leaders say the agency’s “unrelenting commitment” to DE&I manifests itself by staffing teams with people who represent diverse populations. Additionally, imre maintains offices in New York, Baltimore, and Philadelphia, with a growing group of employees who “work from anywhere,” which executives say adds to the cultural and geographic diversity of the agency’s workforce.

Future plans

As the eternal optimists in the room, we believe in the power of brands to elevate the patient experience in ways that defy convention and deliver on the promise of a brighter future for all,” the leadership team states. “Over the next five years, to play our part in ushering in this new era of healthcare marketing, we’re investing in elevating our capabilities through four strategic initiatives.” These are “Insight to Impact,” “AI-Powered Media and Creative Solutions,” “Strategic Partnerships and Collaborations,” and “Be an Employer of Choice.”

“Insight to Impact” entails staying on the cutting edge of data science capabilities to more efficiently uncover audience insights across stakeholders that influence the development of breakthrough brand experiences, leaders say.

Through “AI-Powered Media and Creative Solutions,” imre will continue to harness the power of AI to “elevate the pedigree and precision of the brand experiences we create,” executives say. “Imre is on track to incubate and scale cutting-edge content platforms that elevate the creation and delivery of campaign content.”

Under “Strategic Partnerships and Collaborations,” the agency hopes to form strategic partnerships with technology innovators, healthcare institutions, and patient advocacy groups. “These collaborations will enable us to deliver comprehensive solutions that span the breadth of patient care and product life cycle,” managers say.

In “Be an Employer of Choice,” leaders vow imre will “live by our values and invest in cultivating a diverse, inclusive, and collaborative agency culture.

“All told, we believe that these four areas of focus will evolve our ability to better partner with brands to create data-powered, digitally native, and compelling experiences that are equally rooted in science and human intelligence.”

Philanthropy/citizenship

Since 1993, our team members have operated by the imreWay, an operational keystone that communicates our core values, setting the stage for a vibrant culture,” agency leaders state. “As such, philanthropy has been embedded in imre’s constitution and traditions since day one.”

In 2023, the leadership team introduced what they believe is a unique agency-sponsored internal program, Humankind Heroes. “Through this program we select one imre colleague each month via a random drawing and gift that person $500 to spread kindness however they choose,” executives say. Organizations selected include St. Jude Children’s Research Hospital, Towson University’s “Give Big” endowment, and the Wounded Warrior Project.

For its 2023 holiday campaign, imre “put the gift of healing and improved health in the hands of our team members through a partnership with Watsi – a nonprofit that funds life-changing health care by enabling individual donors to directly fund medical care for individuals in developing countries without access to affordable medical care,” managers say.

Leaders say imre extends its philanthropy to the communities where it houses its physical offices, including creating personal hygiene kits for Baltimore Safe Haven clients; assembling and providing comfort kits for Asylee Women Enterprise clients; and assembling coloring kits for kids, teens, and adults staying at The Believe in Tomorrow Children’s Foundation facilities. Imre also aligns support to the causes of its employee resource groups.