Evoke KYNE expands specialty teams

Evoke KYNE expands specialty teams

Evoke KYNE has continued the expansion of its in-house specialty creative, digital and social, and earned media teams in support of what leaders say was double-digit revenue growth in 2020. According to management, the nearly 20 new hires and promotions in recent months across the specialty teams reflect the agency’s commitment to delivering integrated and tailored programs to meet each client’s goals, and ultimately creating the greatest impact in health and wellness.

“By expanding our in-house digital and social, creative and earned media expertise, we’ve been able to surpass previous business expectations, bringing more meaningful and impactful campaigns to life and differentiating ourselves within the marketplace,” says Maryellen Royle, partner and global head of operations, Evoke KYNE. “In 2021 we will continue to staff up with an eye toward global expansion of our specialty functions to deliver a truly customized offering to each client team across our business.”

At EK Earned Media, which specializes in building third-party credibility through editorial coverage and has grown by more than 60 percent, several new hires include Ned Berkowitz as VP, media relations and promotions include Jessica Ross to director, media relations.

EK Creative, which uses creative and visual storytelling to bring campaigns and programs to life, has doubled in size with several new hires including Marina Linderman to senior art director.

EK Digital & Social, which builds dynamic and measurable programs across channels and mediums, has grown by more than 50 percent globally with the appointments of Patrick Fennelly to director, digital strategist; Maria Ioannides to director, social media; Chuniq Inpower to senior manager, digital strategy; and the promotion of Shayla Wilson to director, digital strategy.

Management says additional hires and promotions among the teams are planned for 2021, with this ongoing growth being a reflection of the company’s leadership in the industry. This is illustrated by the agency recently being named a PRWeek Best Places to Work 2020 and finalist for US PRWeek Awards 2021 Outstanding Midsize Agency.