Med Ad News had a chat with Bill McEllen, partner at Fingerpaint, who has been named lead of all advertising offices for the agency.
Patient communications are no longer fit for purpose, and although Covid has brought this to the fore, the problems will continue for a long time after the vaccine roll-out if they are not resolved.
As we moved from going to an office every day, to sheltering in place, the proliferation of web and video conferencing has exploded. Zoom parties and now even Hollywood entertainment are being presented via these platforms as people seek ways to stay connected virtually. But what happens after the lockdowns are lifted? What will agencies and clients do? Has our behavior changed for good? Is this the “new” normal?