Read Roberts, director of Key Opinion Leaders (KOL) data solutions at PRECISIONscientia, believes 2022 will see social media platforms as the new method for handling pharma medical education and peer-to-peer communications. So pharma must embrace a new type of digital sleuthing to find KOLs and Digital Opinion Leaders (DOLs), but they must do so carefully and think how to mitigate many risks in this highly regulated market, according to Roberts.
Facebook Inc. removed over three dozen pages spreading misinformation about Covid-19 vaccines, after the White House called on social media firms to tighten controls on pandemic-related facts shared on their platforms.
Fishawack Health launched a pro bono campaign on World Psoriasis Day to raise awareness that psoriasis is not a contagious or unhygienic condition and to help lessen the stigma, discrimination, and exclusion of the 125 million people living with the skin condition globally.
In an expression of solidarity with other agencies across the world, Dudnyk released a three-part video campaign demonstrating the difficulties family members have in accurately describing what goes on at an agency.
TikTok: it’s the new social video app, it’s everywhere, and it’s the next generation of video.
Influencer marketing done right can make a big splash.
Baxalta’s effort to align its marketing to customer behavior has led the company into unmapped territory for a pharmaceutical company – Instagram.