Healthcare advertising agency PRECISIONeffect announced the launch of INFLECTIONeffect, a data-driven discipline that amplifies the uptake of medical advances.
Precision Value & Health, an industry leader for commercialization services for innovative life science companies, on March 24 announced the acquisition of Across Health, a leading global omnichannel engagement consultancy focused on providing clients an analytical and evidence-based framework for commercial strategy, execution and resource optimization.
Havas Health & You (HH&Y) launched Havas Health CX, a dedicated customer experience network that expands on the already-successful global agency group ekino and brings together specialists in digital transformation, customer experience design, omnichannel marketing, data, martech and engagement for the health industry.
Fingerpaint, a full-service health and wellness marketing agency with five offices across the United States and almost $80 million in revenue, announced the creation of the SHIFT Performance Center of Excellence and the launch of its proprietary Actionable Intelligence Engine.
Pharma is in digital hyperdrive, and the job market looks nothing like it did in the past. Pharma marketers who ignore changes risk losing their competitive edge.
W2O announced the acquisition of ISO.health, continuing the company’s global expansion in scientific and medical marketing communications.
Most pharmaceutical companies are not harnessing collected data for one-to-one marketing. Here are 7 ways to jumpstart data personalization in your company.
Norm Phillips, EVP and Chief Marketing Officer with BioPharm Communications, explains the challenges and opportunities for pharma and describes advantages they have compared to those in the consumer marketing world, such as identifiable influencers, customer-level data and access/reimbursement insights.