Lasso, the world’s first and only omnichannel platform for healthcare marketing and analytics, announced the launch of its new endemic Publisher Suite to continue Lasso’s mission of becoming a true end-to-end operating system.
Relevate Health solidified the healthcare marketing agency’s position as a market leader in healthcare professional (HCP) omnichannel engagement with the acquisition of Dallas-based ConneXion360. With this acquisition, Relevate Health now provides its omnichannel solutions and agency services to more than 185 brands from 90 pharmaceutical, biotech, and medical device manufacturers, as well as 24 hospital systems.
Omnicom Health Group, part of Omnicom Group Inc., became a Veeva Systems Global Content Partner. This expanded partnership will help the world’s largest healthcare marketing and communications group better support omnichannel experiences and content management initiatives for mutual customers.
Continuing an aggressive growth strategy, Relevate Health announced the acquisition of Boston-based Axon Communications and the company’s proprietary suite of digital healthcare professional (HCP), field team, and patient engagement marketing products.
With the increased number of channels available to reach healthcare professionals alongside dramatically fewer in-person opportunities due to institutional restrictions, pharma marketers are facing more challenges than ever before to break through the noise. The traditional sales pitches and mass emails are a thing of the past with the growing need to create a personalized digital strategy to reach healthcare providers.
Omnicom Health Group, the largest healthcare marketing and communications group in the world and part of Omnicom Group Inc., announced the acquisition of Propeller, a digitally focused omnichannel engagement marketing agency that specializes in healthcare.
Real Chemistry, a global health innovation company, and Aktana, a leader in intelligent customer engagement for the global life sciences industry, announced a partnership that will transform commercial strategy, engagement and execution.
Ashfield Health, a global healthcare marketing and communications network and part of UDG Healthcare, launched GRAVITYai, a global healthcare intelligence data platform. The data solution is designed to support pharma, life science, biotech and other healthcare partners to work faster, better and more efficiently across every stage of the product life cycle.
Ashfield Engage (part of UDG Healthcare plc.) announced an investment in Pennsylvania-based PROPENSITY4, formalizing a strategic partnership to deliver optimized omnichannel outreach and customer engagement throughout North America via the integration of data, analytics and insights within its Customer Experience offering. Management says this move solidifies a working partnership between the two companies that has flourished during the past three years.
Fishawack Health, a leading global commercialization partner for the life sciences industry, announced the acquisition of Chicago-based closerlook LLC. closerlook is a digital-native healthcare agency that leverages artificial intelligence (AI) and data analytics to develop omnichannel strategies, creative and digital media solutions for life science brands across the entire pre-commercial and commercial lifecycle of a drug.