Drug dependency Under increased economic and regulatory pressure, pharmaceutical companies are seeking more partnerships to boost their pipelines. By Michael D. Christel
Included in this Report Approved medicines: From June 2007 through April 2008, there were more than 50 medicines approved in the United States.
Awaiting approval: New drug applications and supplemental new drug applications for more than 200 drugs are awaiting approval in the United States.
Phase III clinical trials: More than 530 drugs – new chemical entities, new formulations, and new indications – are in Phase III trials in the United States.
Phase II/III clinical trials: In the United States, 25 new chemical entities, new indications, and new formulations are in Phase II/III trials.
Phase II clinical trials: More than 1,000 new chemical entities, new indications, and new formulations are being investigated in Phase II trials in the United States.
Phase I/II clinical trials: There are more than 130 new chemical entities, new indications, and new formulations comprising Phase I/II trials in the United States.
Phase I clinical trials: More than 840 new chemical entities, new indications, and new formulations are in Phase I trials in the United States.
Four ways in By using these four techniques, marketers can achieve an intimate understanding of how physicians think. By Leslie Rabin, director of account planning at AbelsonTaylor Inc. (abelsontaylor.com)
The mindset experts Med Ad News spoke with Michael Kessler, M.D., president; and Mark Vitello, VP, program and business development, MD Mindset (mdmindset.com) to learn how a better understanding of doctors’ needs can lead to more effective use of sales reps and resources.
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